A Women-Owned Surf Brand. Community Focused. Small Business.
About Daisy Surf
Daisy Surf is rooted in a simple belief: never give up on your dreams, and keep chasing the things that bring you joy and make you feel alive.
For me, that’s surfing, skating, and all the adventures in between. That feeling inspired our motto, “Chase your adventure”—a reminder to keep making room for what you love.
Blending nostalgic Hawaiian surf influences with Florida’s East Coast surf vibe, Daisy Surf creates comfortable, quality clothing made from 100% cotton, ready to go wherever your adventures take you.
At its heart, Daisy Surf is about inclusivity, connection, and the freedom to follow your own path. Whatever adventure means to you, there’s a place for you here.
Chase your adventure.
Aloha,
I’m Alexandra
I was born on Oahu, Hawaii, where my twin brother and I lived until we were seven, raised by parents who loved to surf. Growing up as an Army brat meant moving from place to place—a way of life that continued when I joined the Army myself. But wherever we landed, my parents always made an effort to get us back to the ocean.
We moved back and forth to Florida throughout my childhood, and it was in Cocoa Beach, on Florida’s East Coast, that I learned to surf at eleven. I was hooked. From that moment on, the surf stoke never left me. No matter where life took me, I promised myself I would never stop surfing.
In 2022, I dreamed of starting Daisy Surf. That same year, I began nursing school, and building a surf brand took a back seat. But the dream stayed with me.
In June 2026, I decided it was time to stop putting it off. I went all in on bringing Daisy Surf to life.
Daisy Surf is my way of sharing that stoke—and encouraging you to keep pursuing the things that bring you joy and make you feel alive. For me, that’s surfing, skating, and every adventure in between. For you, it might look entirely different.
That’s where “Chase your adventure” comes from. It’s a reminder to keep making room for what you love and never give up on the dreams that stay with you.
I’m so glad you’re here.
— Alexandra Allen, founder
- Women-owned
- Veteran-owned
- Est 2026
A women-owned surf brand
But made for everyone, Daisy Surf offers comfortable and functional adventure-ready pieces for both men and women. Made to make you feel good and look good for wherever your adventures take you!
Do what makes you feel alive.
Chase your adventure.
- Women-owned
- Veteran-owned
- Est 2026
- Florida’s East Coast
